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Category/ Case Studies

Procam Manchester provides kit and crew for the New Balance 'Fearlessly Independent' Campaign

Monday 12th February 2018
Woman in New Balance sportswear


Procam Manchester provided kit and crew to EMU Films for a shoot with New Balance Brand Ambassador, Jurgen Klopp. Shot at Liverpool Football Club’s Melwood training base, this Declare Your Independence commercial was one of seven used in a larger campaign to show how the brand ambassadors define their independence.

Procam Manchester built a custom handheld ARRI ALEXA Mini rig at the request of the cinematographer, Jody Lee Lipes.

Fearlessly Independent Since 1906 is a new inspirational global brand communication platform that reflects the heritage and non-conventional values of the global sports company.

Watch the commercial in full below:

angenieux, Leitz, Blackmagicdesign, Sony, ARRI, Canon, ZEISS, Panasonic, SIGMA, Cooke, RED

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