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Category/ Case Studies

After Hours Eau de Parfum - The Perfumer's Story by Azzi’s, exclusive to Harrods

Monday 29th January 2018
Perfume bottles and a light on a vanity

After Hours Eau de Parfum is The Perfumer’s Story by Azzi’s exclusive fragrance with Harrods. It’s an alluring and seductive perfume with provocative top notes of Ylang Ylang, Freesia and Neroli. The scent is described as glamorous, magnetic, and sensual.

Azzi Glasser is an award-winning perfume designer who specialises in creating ground-breaking fragrances for the world’s top designers, brands, actors, musicians, and artists. When Glasser was concocting the special fragrance, her perfumery decided to create a film to go along with the release of the perfume.

Procam provided an Arri Alexa Mini kit, with Cooke Mini S4s, an Arri Follow Focus and Ronford Baker 4ft slider to capture the film. The story follows a woman who, after hours, ponders on the love the sun has for the moon. The sun loves the moon so much that he 'dies' (sets) every night to let the moon breathe. The film was shown by door 3 on the ground floor of Harrods in an installation that allowed customers to watch the film and appreciate the special scent. 

Perfume After Hours made by Azzi for Harrods
Director Ben Charles Edwards
Writer Nadia Doherty
Production Company Hound
Client Azzi Perfumes
Edit Greg Hayes
Kit Hire Procam
Grade and Post Nice Biscuits
Actress Sophie Kennedy Clark

angenieux, Leitz, Blackmagicdesign, Sony, ARRI, Canon, ZEISS, Panasonic, SIGMA, Cooke, RED

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